There are a million ways to shop for spoons. At WebLinc's new site for Oneida, they're all at your fingertips. Match Grandma's mystery pattern. Discover a sleek new style to complement your metropolitan vibe - or a delicate flower pattern, if you're the Victorian type. See how the china and flatware you select look together on the industry-leading Virtual Table Setting, arranged on your choice of any of nine different tabletops.
Oneida turned to WebLinc to help restore the gloss to one of America's oldest and best-known brands. From its utopian beginnings as a 19th-century commune, the brand has built enviable name recognition and brand awareness that rises well over 90 percent within the marketplace. But overexposure through discount channels and aggressive promotions was pitting its image. The goal for oneida.com was to help the company regain its "Premium without pretension" position and become closer to their customers.
The look and feel WebLinc established, after a review of other successful, high-end online lifestyle brands, shares familiar elements of design - appealing, modern colors; uncluttered organization, and gloriously inviting close-up lifestyle photography which allows the product to be the true "star". This is how Oneida's customers want their homes to feel, and the promise is softly stated but clear: choosing Oneida products will help to make it so.
The dozen ways to organize your online Oneida shopping experience are easy to sort. Do you want to see items by style, pattern or by type of product - flatware, glassware, dinnerware? A selection of gift ideas is organized by type of event, from wedding to baby shower. Oneida.com's Pattern Identifier permits users to find the name of any Oneida pattern ever produced, and - even if the pattern is no longer in production - can help find mates to complete the set. "Patterns for Life" is an Oneida motto, and they mean it literally; customers should always be able to find the products to match the pattern they have today. Product offerings include:
As always, the back end of WebLinc Direct is simple for Oneida's marketing staff to manage without vast technical knowledge. They can add, change, rotate products with ease; discounting, promotions, cross-selling are all simple and immediate. Oneida's vast legacy and warehousing systems were seamlessly bridged into the website to unify multi-channel logistical data. Three additional sites - a site for restaurants and other food-service professionals, a password-protected sales-support site, and a Customer Service and Call Center application share the Oneida web development and technology, a classic WebLinc move to multiply results while dividing costs.
Services Utilized:
Creative Development
- Web Design
- Information Architecture
- Branding
- Usability & Analysis
- Page Optimization
- W3C / ADA Compliant Production
Technical Development
- WebLinc Direct eCommerce
- Custom Programming
- Database Development
- Systems Integration
Direct Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Paid Placement
Nuts & Bolts
- Hosting
- Post-Launch Custom Development